Ta-boo!

Competition.. Schools, parents, children, are all competing..

Vigorously.. Vehemently..

To what end though? To gain that enviable spot at an IVY League College? Which, will then land that once-in-a-lifetime Job Interview? Which will make that student a Ripe Marriage Prospect? Which will then facilitate yet another Suburban, Mortgaged, Cloned, Picket-Fenced Life?

Was a time when our grandparents and teachers told us about stories of courage. Of kindness and of love. Of living life in the moment. As we were growing up, blissful, rolling about in the mud with the neighbor’s children, eating mud, racing paper-boats through rainy-streams; something changed.. Something died..

It became more about Marks & GPAs, less about exploring, expressing, learning and understanding. It became more about Certificates, less about empathy, helpfulness,  sensitivity and caring. It became more about “my Harvard graduate son”, and less about “my son”.

How? Why? When? Because of What? And by Whom? One is not sure about these answers. But I can offer a small solution. Let us TALK to our kids. Not LECTURE, Talk. Not INSTRUCT, Engage. Not REPRIMAND, Explain. Not PUNISH, Reason.

Talking CAN solve the world’s problems, including this one. The world needs, now more than ever, SENSITIVE, AWARE, EMOTIONALLY-AVAILABLE Young People. Let us create those, rather than A+ Robots & Zombies.

And to start, Let Us Talk about ALL the ‘Taboo’ issues…

Because ONLY Awareness will create Inclusion…

I leave you with a film I ALWAYS show my students… Its just a 6 min Short Film.. Please watch..

Freedom…. to just BE!

In the 3 years I’ve been teaching regularly, I have noticed that students, junior and senior, are mired in a labyrinth of restrictions, dogma, and pressure. While some have to subscribe to their family’s views, others do not find an encouraging enough environment, even within their own peer-groups, to be, who they REALLY are!

At least for some parents/families that are privileged enough to not HAVE to have their sons and daughters follow a ‘pre-selected’ path (that has nothing to do with the child’s passion, inclination or talent); children from these families ought to be ALLOWED an independent, uninhibited, exploratory childhood.

In my own modest little way, I try my best to create an atmosphere of NO JUDGEMENT and absolute ACCEPTANCE of ALL my students. And I always show them one of my favorite short films – Vicky!

I leave you with the link to this beautiful, and very important short film, in the hope that while you enjoy the visuals, you also find it in yourselves as parents, to let your children, just BE!

On behalf of ALL the students of the world, and, from the student within me….

Web Gyaan!

So I have shared one ‘film gyaan’ until now. And in the ‘gyaan’ series, I thought it only fitting, as we move further away from consuming content through traditional media into new media, that I share one of my absolute favorite youtube channels.

The best part about this youtuber, an English gentleman by the name of Robert Llewellyn, is that he produces and hosts one of the maddest, most informative, most non-preachy, and most entertaining ‘Electric-Green’ Energy channels out there. Aptly called Fully Charged, Robert presents and shares some wonderful insights into the future of electrification and clean energy solutions, all in his inimitable, slightly eccentric but totally endearing style!

He’s out to prove to all the naysayers, one of which I was myself until recently, that Clean can be Cool! And what better way to prove that, than with a video from his channel about an Electric, old school, super cool Porsche 911!!!

Hope you enjoy. And please subscribe to his youtube channel and keep up with all the latest in the world of clean energy!

The RATE CARD!

The first time I experienced this phenomena was when a writing project came our way over a decade ago. The client said, “what’s your rate?” Confused, perhaps a bit cheekily, I asked, “rate for what?” Pat came the reply, “per word rate”. Now, I understand that the writing/content industry does often subscribe to ‘fixed rates’. My question though is, should the ‘rate’ for a word such as ABROGATE be the same as it is for IT? And what about ideas? How do we have a ‘rate card’ for those?

The same tends to happen when prospective students come to me to get some one-on-one lessons from me at home. Again, the ‘tuition’ industry in India follows ‘per hour’ rates. Having said that, I am teaching in the age range of 5 – 55! I am often times not teaching any prescribed text/texts or something that exists as a formal subject. I design ALL my study material myself, on an individual, case-to-case basis. This requires immense effort, time, and a deep understanding of each individual’s specific requirements. How then, can I have a ‘rate’?!

Even the vegetable-vendor changes rates according to how he/she perceives the shopper. At least I’m not doing that. My ‘rate’ is based on the amount of time, effort, research, study-material-development it will require on my part.

So let us leave the ‘rate card’ to its intended purpose – for Transport, Hospitality and other services with FIXED valuations; and NOT subject Creativity OR Individuality, to rates!

W’RITE’RS WRONGED!

Until eight years ago, my wife Anuja and I were working with different Media Companies (Production Houses, TV Channels) in Mumbai. Then, merely months into being married, we were both Pink Slipped when the recession hit. The Media Industry was particularly bad, with mass retrenchment and companies either winding off, or laying off almost entire work-forces! That is when the two of us, because we had a fair bit of experience in Writing, decided to become stand-alone, freelance, professional Writers & Content Developers.

To our minds, we had hit upon a brilliant survival-idea. We had a pre-existing network into the Media Industry, and we had both been Writing within our various roles over the years as Directors, Producers and Assistants. This would need NO investment. We’d work from home. And we wouldn’t inform our parents (back home in Delhi or Jaipur)!!  🙂

Then came our first reality check. We were asked by a large corporation (said organization shall remain unnamed) to develop their Website. Now typically we would quote a certain figure for the project with a break-up of Writing/Ideation/Supervisory Fee as one block & Designing Fee as another block. We were shocked to learn that the client, upon seeing our cost break-up, rather nonchalantly said that he’d be willing to spend the money on designing, but would cut the Writing Fee by a 5th!!! Why? Because “kaun toh padhta hai”. Agreed. But where would the ENTIRE ‘idea’ for the website come from? Us of course, which is why it formed an integral part of our ‘writing fee’. Bad luck for that though. It was just fine that any design-software-savvy person (not to take away from the genuinely talented designers that are out there) would be able to create a me-too site by seeing ‘references’ provided by the client! And for that ‘copying’ work, the client was willing to pay, let’s say 1 lac, but not our 30,000 rupee Writing Fee!

This was only the beginning of our brutal initiation into the world of ‘freelance writing’. What we dismissed as a first, one off bad client, turned out, to our horror, to be the norm. We’d write scripts upon scripts for huge television networks for paltry sums of money, and those payments would be made to us, after ‘daily’ follow ups (read phone/email begging and countless physical visits to their accounts departments) 6 months to a year later! So while the on-air talent would be paid, lets say 50,000 per episode, IMMEDIATELY, we’d be waiting for a 50,000 cheuqe for 5 scripts, for a year!

I don’t mean for this to sound like a rant, or ramblings of a frustrated writer. The truth though is, it is tough. We even had to ‘invent’ a Brand and Brand ourselves, just in order to be taken a little more seriously. Even that didn’t work.

I just want to leave you with this thought… If Customer is King (which most clients admit), then shouldn’t the Content, which ought to engage them, appeal to them, appeal them, and ultimately lure them (and that will ONLY happen if it is based on careful study of the target audience and developed on the basis of some real human insights of that target), also be KING? Agreed, hardly anyone reads nowadays. But isn’t an IDEA, or a SCRIPT on which VIDEO content is based, worth something?

I sign off with a video interview that UTV had done with us shortly after our Pink Slips in Mumbai… And urge you, do not WRONG WRITERS. We have VALUE!