The first time I experienced this phenomena was when a writing project came our way over a decade ago. The client said, “what’s your rate?” Confused, perhaps a bit cheekily, I asked, “rate for what?” Pat came the reply, “per word rate”. Now, I understand that the writing/content industry does often subscribe to ‘fixed rates’. My question though is, should the ‘rate’ for a word such as ABROGATE be the same as it is for IT? And what about ideas? How do we have a ‘rate card’ for those?
The same tends to happen when prospective students come to me to get some one-on-one lessons from me at home. Again, the ‘tuition’ industry in India follows ‘per hour’ rates. Having said that, I am teaching in the age range of 5 – 55! I am often times not teaching any prescribed text/texts or something that exists as a formal subject. I design ALL my study material myself, on an individual, case-to-case basis. This requires immense effort, time, and a deep understanding of each individual’s specific requirements. How then, can I have a ‘rate’?!
Even the vegetable-vendor changes rates according to how he/she perceives the shopper. At least I’m not doing that. My ‘rate’ is based on the amount of time, effort, research, study-material-development it will require on my part.
So let us leave the ‘rate card’ to its intended purpose – for Transport, Hospitality and other services with FIXED valuations; and NOT subject Creativity OR Individuality, to rates!